Following the pandemic, the taste of many investors has shifted towards prioritizing coastal green real estate project in emerging markets such as south-central Binh Dinh province.

According to Mova International, 35 per cent of customers in developed countries are willing to spend more on environmentally-friendly products, especially housing. This figure is expected to increase into the future, and analysts say it reflects the modern needs and desires of buyers.

In particular, areas adjacent to rivers near the sea and green real estate close to nature with health facilities are increasingly popular. Health has become a new symbol of modern life, so more people choose to live in fresh, healthy air to increase their longevity.

Land funds in cities are also becoming increasingly scarce and prices are sky high. Many investors have therefore turned to emerging coastal cities that are rich in tourism potential and have great growth potential.